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Aston Martin's Vision Continues to Drive its Innovation


Innovatia x Aston Martin

Thomas Grogan explains how Aston Martin leverages their innovation and trademark angle on luxury to create an ultra-supercar for the modern world. 

The design and innovation of Aston Martin cars have always been a symbol of high performance and subtle grandeur in the world of sports cars. In their relatively short, but remarkably rich history, Aston Martin cars have demanded the attention and admiration of car enthusiasts and collectors alike. The latest Aston Martin DBS 770 Ultimate is no exception and continues to push the boundaries of innovation in the automotive industry.


The DBS 770 Ultimate is a high-performance grand tourer designed by this beloved British car manufacturer. Since the original DBS model from Aston Martin was revealed to the public in 1967 it has become an iconic and unforgettable name in the world of luxury high-end vehicles.


The Aston Martin DBS has come a long way since its introduction. Over the years, the car has evolved and improved, but it has always remained true to its roots as a high-performance grand tourer. Today, the DBS is considered ne of the most iconic and desirable supercars in the world, and it continues to inspire car enthusiasts.




This year Aston Martin released the newest and most innovative version of the DBS yet. The DBS 770 Ultimate has already become an instant success due to its stunning design and impressive performance. The 770 Ultimate

is just one of four versions of the quintessentially exceptional grand tourer.

The 770 Ultimate stands apart from other supercars not only because of its spectacular performance on the road but also due to the car’s practicality. Unlike other supercars n the market, the DBS 770 offers outstanding comfort

inside the cab. It also has ample boot space and other quality-of-life features, making it a wonderful and functional supercar for any modern city.


Under the hood, the new DBS 770 Ultimate is powered by a twin-turbocharged 5.2-litre V12 engine that can produce 770 horsepower. With all this power a driver can go from 0 to 100 kilometres per hour in a flash of just 3.4 seconds. The top speed potential of 340 kilometres per hour shows that Aston Martin is continuing to push the limits for their flagship sports car. The DBS also comes equipped with carbon ceramic brakes and variable electrical power assistance to improve handling and overall performance.


One of the greatest innovations designed by the engineers of DSB is the V12 cylinder deactivation. With this piece of ingenuity, the DBS 770 ultimate designers found a way to maintain high performance when travelling at low speeds. Cylinder deactivation reduces petrol usage of the engine while lowering car emissions. Also, when approaching high speeds, the engine will reactivate the cylinders automatically and, in a way, that is imperceptible to the driver.


The Aston Martin DBS 770 Ultimate is a testament to the ongoing innovation and development in the automotive industry. With its unmatched performance and sleek design, the 770 Ultimate continues the tradition of previous BDS models by setting the standard for high performance grand tourers.

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